In many occasions, a narrow-definition is nonetheless needed to avoid confusion.įor example, if you are a shoe retailer, but you only focus on women’s casual shoes, generic keyword such as “ shoe” doesn’t help narrow your webpage. Whilst keywords are typically generic and appeal for a mass audience, they don’t narrow down the field enough. Long tail keywords are more specific and therefore better suited for niche use. The above example of keywords and long tail keywords also highlight the key advantage of using long tail keywords: the descriptiveness of the keywords.

Since long tail keywords include the use of multiple keywords, they can be more suited for niche use. A long tail keyword could be “ women’s shoe retailer” or “ cheap women’s shoe retailer”.A keyword could be “ shoe retailer” or even “ shoes”.Therefore, if you are picking keywords to your shoe business site: A long tail keyword is in fact a keyword phrase, which contains at least three words. Keywords help search engines analyze and compartmentalize web pages.Ī keyword can be a single word or, as the above showed, even a phrase. In the context of digital technology, more specifically search engine optimization (SEO), the word refers to “ a particular word or phrase that describes the contents of a Web page”.

To understand long tail keywords, you need to know what a keyword is. This guide will introduce you to a tool called Long Tail Pro and we’ll explain how it can help you optimize your content with long tail keywords.

Long tail pro keyword